Cheryl McLaughlin, PhD(abd), M.S. | 40+ year Sport & Human Performance Expert • Coach • Speaker helping athletes and coaches train, compete and play—Like a Champ

Train SMART for Competition™
30-Day Challenge
Playing your better game, especially at crunch time, requires more than mental training only.
Champions and Champion Coaches use simple integrative training so that, in the words of Hall of Fame inductee, Roger Federer:
Every cell in your body needs to feel that this is the only right way to play.”
In this 30-Day Train SMART for Competition Challenge, you’ll learn:
- 30-Days of simple, practical Train SMART tips, techniques and tools delivered to your Inbox
- Used by Champions and Champion Coaches
- To Think, Train and Compete Like Champions
- Train to play your better game with confidence during matches—especially to win that Finishing Game.
What You Get in the 30-Day Challenge:
👉 Quick Start Training Plans
Simple, step-by-step plans showing you exactly what to train—and how to train and use it during matches
👉 Practical Tools You Can Use Right Away
Train SMART tools, drills and techniques you can apply immediately—point-by-point
👉 Match Play Game Sheets
One-page sheets to help you focus, commit and play your better game
👉 Short Coaching Tips (Email, Video, Audio)
Quick lessons that fit your schedule—and stick during training and competition
👉 Coaching Support + Q&A
Get your questions answered to keep improving
👉 Built for Competition (Not Just Practice)
Everything is designed to help your good play transfer into matches—especially at crunch time
Join the 30-Day Challenge. Start Today!
$47 (normally $99)
30 days of simple, practical tools and training delivered to your Inbox
Secure checkout via PayPal. Cancel at any time.
Topic-specific Train SMART™ Training Plans to Think, Train, Compete and Win that Finishing Game
Practical, step-by-step tools, exercises and drills you can use immediately during practice and competition
Delivered to your Inbox
Quick Train SMART Training & Techniques
Train SMART Quick Start Cheat Sheets










For athletes, coaches and sport parents
Players often contact me about their struggles with competition:
- They play well during practice—but not during matches
- They know what to do—but keep making the same mistakes
- They back off of their good game at crunch time
- They worry they have a “mental problem”
If this sounds like you, take heart.
You don’t have a “mental problem.”
You have a training problem.
Learning to transfer your good game into competition is one of the most important phases of training—and the biggest gap in most training.
This is where most players get stuck.
They train hard to learn and groove their shots and plays—but they haven’t trained their winning mind, body, emotions and game together to bring out their better play in challenging match situations—especially during the Finishing Game.
After 40+ years as a coach and performance scientist—and being trained by, coaching with and studying Olympic and Champion Coaches…
I’ve created this Train SMART for Competition™ Challenge to change that.
Champions and Champion Coaches Train SMART. They keep things Simple. And from my experiences, our mindset and team culture along with the way we trained every day made it so much easier for our good game to transfer into competition—and it was fun!
This 30-Day Challenge, coming to you daily in your Inbox, provides you with short, practical, step-by-step, Quick Start tools and training you can use right away to:
👉 Train SMART for Competition™ Like a Champ: 3 Core Training Concepts to learn faster, compete better and play your good game during matches
👉 Use “Flip It” & Quick Start Tools: Play better point-by-point right away & quickly flip your mindset especially after mistakes
👉 Train to Win your Finishing Game Like a Champ—a critical, yet overlooked part of most training
👉 Handle Tricky Match Situations Like a Champ
This 30-Day Train SMART Challenge™ shares the practical training, mindset and tools I wish had been available to me as a young athlete and coach. Like Champions, when you know the simple things to focus on and do during training and match play, it saves you so much time and a lot of unnecessary frustration and negative energy.
Now I want more players, coaches and sport parents to have access to this training.

Ready to Train SMART like Champions and Champion Coaches to play your better game during competition? Start Today.
30 days of simple, practical tools and training delivered to your Inbox
Pricing and Payment
$47 (normally $99)
Self-paced. Start anytime.
Weekly Train SMART Plans:
Know what to train, how to train—and how to use it in matches
Play Better Point-by-Point Tools:
Simple tools you can use immediately
Match Play Goal Sheets:
Stay focused. Commit to your game. Compete Like a Champ
Short, Practical Training & Coaching:
Quick video + audio training for practice and competition
Delivered to your Inbox:
Simple. Consistent. Built for competition.
Secure checkout via PayPal. Cancel at any time.
Questions? Contact me here.
